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Shopify Reviews 2019

→Last Updated: March 6th, 2014
Shopify Website Builder
Average Rating: 4.4 / 5
Number of Reviews: 18

shopify review


Dropshipping is a flexible business management method that is supported by most electronic trading platforms, including Shopify, the largest of them. Shopify is a website builder for the eCommerce segment. Developed since 2004, currently used by more than 200 thousand users worldwide. Allows you to create online stores of any degree of complexity. According to Shopify reviews The functionality of the designer is almost as good as the CMS, at the same time the service is quickly mastered, allows you to easily edit templates and has a variety of applications. The designer allows you to manage orders, create categories of goods, issue and receive invoices, work with gift cards, keep sales statistics, create promotional codes and much more.

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Shopify is distributed on a commercial basis. Available 3 tariffs with a minimum cost of 29 USD / month. Tariff Shopify stock price differ in the number of user accounts, a set of features and a commission for the sale of goods (from 2% to 0.5%). Shopify is a leading e-commerce platform that allows entrepreneurs to create their own online stores. Shopify is easy to use, so you can create your own store, even if you do not have the proper experience. It is ideal for entrepreneurs who want to run their own online store without any hassle and high financial costs.


Shopify in its structure and capabilities is more like CMS than other site designers. The control panel of Shopify ecommerce is externally and functionally very similar to those of Prestashop, Opencart and Wordpress. Immediately obvious - the service is serious, but it is easy to master its capabilities. The control panel contains the following items: Home is a start page containing Shopify links that allow you to change the tariff, add goods, sales channels, domain to the store, customize the design and read news of the service, latest articles from the blog. In general, it gives quick access to some features hidden in other sections of the menu; Orders - a list of all Shopify orders, the possibility of issuing invoices, trade offers and viewing data on interrupted transactions (the visitor added goods to the basket, but did not place an order); Products - adding products (there is an import from CSV) and categories for them, viewing, editing and sorting. Create and configure gift card Shopify options. Also from here you can interact with suppliers - to carry out cash transfers and keep records of goods received; Customers - data on customers who completed the transaction. All the information collected during the process of filling in their data with the purchase is collected here. You can also import the client database manually from a file; Analytics - Shopify statistics on store attendance, turnover, browsers used by customers, regions of residence, traffic sources and much more. A lot of graphs, tables, notifications in tabs and other things that will help to get a detailed idea of ​​how much, who, when, why, and how bought from you; Discounts - create coupon codes for product categories and individual products. Discount can be made as a percentage of the cost, a fixed amount or in the form of free shipping. You can also select the category of customers for whom the coupon with the code will work, and set the rules for its use - from 1 time to an unlimited number of Shopify triggers; Sales Channels - adding product distribution channels. You can, for example, create a Shopify Buy Button button for use on other sites, mailing lists, etc. Among other sales channels are Facebook, Amazon, Houzz, KiK, Pinterest, Wanelo. You can also connect the possibility of Shopify payment in your store through a mobile application; Online Store - a large menu of various settings active store. Here are the following sections:
  • Themes - selection of templates and their configuration, described in the previous section;
  • Blog Posts - add new posts to the Shopify blog;
  • Pages - create and edit static pages;
  • Navigation - add and edit store menu blocks;
  • Domains - buying a domain (from $ 14 / year for .com) or attaching an available domain name;
  • Preferences - filling in the SEO settings of the store, connecting Google Analytics and the ability to set a password for access to the store;
Apps - application store, paid and free. All of them are sorted by categories (sales, marketing, search for products for sale, tools, warehouse, customer service, delivery, social services, statistics collection, synchronization of third-party services). There is a search filter (category, paid / free, popularity, ready-made collections). The choice of Shopify apps is very rich - in each category there are at least a couple of dozen positions. In specially loaded - more than a hundred; Settings - an extensive menu with general settings. Contains a number of nested sections:
  • General - the name of the store, contact details, setting the time, date, currency and region formats;
  • Payments - select a system for receiving online payments. PayPal is selected by default;
  • Checkout - login policy for users. You can enable/disable mandatory account creation for using the store, as well as configure a set of fields to fill in with personal data when registering, making an order and other things;
  • Shipping - add and configure delivery methods (region, type, carrier, cost, etc.);
  • Taxes - customize tax collection. By default, all fees are included in the price of goods. You can divide these amounts if desired, by selecting a region and a tax percentage;
  • Notifications - creating mail notifications for customers when they make an order, confirm it and arrive at the package;
  • Files - you can upload any files to the site - text, images, archives, etc.;
  • Sales channels - view and configure installed applications for various distribution channels;
  • Account - your account data: billing information, confirmation of rights to the store, login options. Also from here you can add accounts of content managers by assigning them access rights. Here you can enable the maintenance mode or close the store altogether.
Oddly enough, but with such an abundance of opportunities, Shopify is very easy to be used. Everything is very concise and friendly decorated. Reviews for shopify announce that the designer is perceived as a practical tool for making money. Its world fame and popularity are fully justified by the possibilities and quality of Shopify products.

Shopify Pricing

Shopify is a rather expensive designer by the standards of the post-Soviet countries. For Western countries, these prices look mediocre. There are three tariffs:
  1. Basic Shopify ($ 312 / year) - is a junior rate that allows you to add an unlimited number of products and connect 2 content manager accounts. 2% of the amount of all sales transactions will be withheld by the system as a commission;
  2. Shopify ($ 852 / year) - advanced statistics, gift cards, the return of customers who left the basket, 5 content managers accounts, 1% sales commission;
  3. Advanced Shopify ($ 3192 / year) - advanced statistical data collection designer and the ability to connect delivery companies. 0.5% commission and 15 content managers accounts.
It is worth noting that we have indicated discounted Shopify cost - when paying for a year, 2 or 3, the cost is reduced by 8-10%. There is no other discount plan in the system. After Shopify registration, you will receive 2 weeks for free testing of all features of the service. Next - just pay. Connecting sales through social networks (Facebook, Twitter) and Amazon also costs money. Price range - from $ 100 to $ 400 per year (we rounded). Paid applications here are not cheap either - some are priced at $ 250 per month on a subscription basis. In general, Shopify loves investment. All good, not included in the basic package, here costs a lot of money. Within the advanced Shopify tariff plan, the system keeps the commission withheld, albeit with a low percentage. Now it is clear where the momentum comes from Shopify. Developers are financially interested in the success of their customers, hence the high quality of service. Shopify is doing everything possible to make it possible for you to sell. That's noticeable. However, 2% of the commission will force to raise the price of goods by the same 2%, although the commission in this case will still exceed the markup by a percentage. Often the purchasing dealer price is just a few percent lower than usual, so you don’t want to lose profits - there is almost no gap in the cost. That is, either your goods, other things being equal, will cost more than those of competitors, or the income will be less.

Pros and Cons of Shopify

According to many points, Shopify looks like an exemplary store designer - powerful, with a rich ecosystem, convenient and fairly simple for beginners. Pluses are related to functionality of each Shopify coupon. Disadvantages for the domestic user derive from everything related to cost and localization. Pros of Shopify:
  • Shopify support spreads on many modern technologies like AR (augmented reality), Google Pay, sales through social networks and other useful things;
  • Availability of high-quality branded mobile application - Shopify Ping;
  • Good templates, convenient design customization;
  • Powerful analytical and marketing tools;
  • Built-in rich application store;
  • 24/7 Shopify customer service;
  • Shopify Academy - free courses for entrepreneurs (in English).
Cons Shopify:
  • The control panel does not support the Russian language;
  • Much of the application is useless for the store within the Runet;
  • The high cost of tariffs, paid templates and applications;
  • The service is not friendly with our social networks, 1C and other things that are useful to customers;
  • Commission is charged when making sales.

Shopify Rating Details

Shopify has everything you need to successfully promote a store: cool built-in statistics, the ability to connect external services to collect it, work with SEO at all levels and a lot of marketing applications that will help to lure, return and treat potential and loyal customers in every way and Shopify templates. After registration, you enter the control panel, bypassing the traditional for designers of the template selection. By default, the Debut theme is selected - a basic template that is not filled with demo content. This is a design with a classic block store set. It is easy to customize - a good source material for the future store. Of course, you can change the starting template to another. To do this, go to the "Online Store - Themes - Visit theme store". All templates are divided into collections (the same categories), they can be filtered about the signs of novelty, popularity, payment and free of charge. Unfortunately, free templates are not enough - only 10 pieces. The quality is good. In principle, among them you can find one that, after a little customization, can come up. Just choose by structure, do not look at the demo content, it is easy to replace. There are currently paid templates at 45. The cost ranges from 100 to 180 US dollars. In general, they are definitely more interesting than free ones due to the variety and more design techniques used. But there is no gap in quality between ordinary and paid. More fantasy has been invested in the latter, but the difference can easily be compensated for by refining the free copy. Each Shopify template has a description, 2-3 styles of design with the possibility of a live preview, examples of sites based on it, and user reviews. In general, the choice of a template for Shopify is a pleasant procedure. Everything is delivered thoroughly, it’s hard not to understand anything or to make a wrong choice. You can install several templates at once by designating one of them as the main one. You can switch at any time. It is also possible to download your own templates. Each of them has flexible settings. You can change the order of the blocks of which it consists, and customize the design as a whole: colors, typography, social bar position and favicon. Each section also has settings - select an image, text, align as needed, turn on / off buttons, menus, set the size of individual elements, etc. Shopify customization capabilities vary significantly between different templates depending on the format and set of sections. One thing in common: everywhere they are quite solid. Even the basic pattern can be brought to the ideal state. The possibility of direct access to the code can also help. You can download files from any of the installed templates on your PC and cast as many as you want on them. But here you need knowledge of HTML, CSS, JavaScript and PHP. Now the nuance: all standard labels will be in English. But you can manually localize any template. To do this, install it and in the theme settings click “...” - “Edit languages”. A window will open in which all textual materials of the template are broken down into sections and signed. It is necessary to replace the English phrases with any others, saving the result. Honestly, there is a lot of work there. Not very convenient, but there is no other option when working with Shopify. Final thoughts: paid templates in the system are quite expensive, free are very few. The quality of both is on a strong medium or high level. The possibilities for customization are above average, the settings interface is convenient. The need for manual localization greatly spoils the impression and complicates the work with the system.

Built-in Speed & Security for Hosting

One of the problems with running an online store is that you have serious requirements for your hosting: you need speed and at the same time security if you are going to charge credit card payments. Every second of waiting for the download you lose a lot of customers. Most studies show that people are ready to wait for downloads for no more than 4 seconds, and this is very hard on e-commerce sites. On the other hand, you should also send your customers credit card information through additional levels of security. Many stores transfer outsourcing payments to third-party organizations (for example, PayPal or Google Wallet), but even this connection can be slowed down if your store is not installed correctly. So, the question “Is shopify safe?” arise. Shopify's all-in-one solution allows you to optimize the process and to transfer this side of business to professionals and allow them to worry about hackers, caching, monitoring, and a whole range of issues that arise with an online store in connection with hosting. And Shopify does it especially well: its websites “fly” quickly and integrate with payment providers so that you can always pay, and customers will never wait for the page to load.

Which Shopify plan is best to choose from?

It is noteworthy that with the transaction Shopify there is no charge, but credit card transactions are paid (online: 2.6-2.9% + 30; personal: 2.2-2.7% + 0 ¢) if you use Shopify Payments to accept credit cards through your store. You can try the platform for 14 days for free. In general, you can experience almost all functions during the trial period, which is 14 days. But after that you will need to choose one of the tariff plans, based on your individual requirements. For example, the Advanced Shopify Plan is preferred by companies that want their delivery processed by a third party. This plan is also relevant for high-income companies who crave advanced reports that allow testing and design. You will save some money with reduced transaction fees and discounts from Shopify, which makes it ideal for companies bringing in more than $ 10,000 per month. Some users may think that the lack of a free plan is a disadvantage, but those who want to promote their business on the Internet should know that it is impossible to create for free and with high quality.

Shopify Online payments

In order for you to customize Shopify payments from buyers, you need to configure the parameters of the payment system. To do this, go to the "Settings" tab and fill in all the data in the "Payments" section. Here you decide which Shopify payment methods will be most preferable.


The online store designs and Shopify Themes

A good web platform offers at least 3 levels of customization: first, it should look great out of the box; secondly, it should be easily customizable without the involvement of a professional graphic designer or developer. Shopify is a good example of this. Ready-made websites for an online store on this platform look great out of the box. Shopify has thousands of customizable templates that you can buy and use, but they can also be customized by a professional designer to get an outstanding website. Shopify has this feature with a theme system. Included free Shopify themes from which one should choose the most suitable ones. In addition, each Shopify review says that the market has a wide selection of customized themes. In addition, Shopify makes your themes available, so a designer or developer can customize them to create any type of store — a tiny niche boutique or mega-store. If you are just starting, you can use the free theme and, if necessary, upgrade it, and then upgrade it later.

Shopify: App Store

Shopify comes with a huge number of built-in features, but no platform can accommodate all the functions needed by store owners. Therefore, Shopify took Facebook, Apple, Android pages and launched the App Store. Shopify provides a platform with all the basic functions and allows you to develop specialized products that easily “sit down” on the Shopify platform. Some of them are paid, and some are free. Here is an example: the Chimpified App. Not all retailers do e-newsletters, but many people love it. MailChimp (e-mail distribution company) has made an application that easily integrates Mailchimp with Shopify. It's great and free! With such an installation, you don’t have to worry about finding a developer every time you need a function, because it’s most likely to be in the Shopify App Store and will be much cheaper. Shopify has a team of developers who specifically work on new applications and attract new developers to solve problems.

Shopify Support

Shopify support is one of the main reasons for choosing this online solution. If you are developing your own online store, you have no one to turn to except for programmers and online forums. In the case of Shopify, on the contrary, you get answers quickly. Shopify support chat already have a huge base of frequently asked questions, they have email, chat and phone support. When you are focused on managing an online store, it is very important to feel confident that you can always contact someone with any questions.

Who is Shopify best suited for?

Dropshipping is an ideal business model for entrepreneurs who are willing to invest minimal funds in creating their business, and Shopify is the simplest platform that can be used for these purposes. When choosing a Shopify platform, you will never have to worry about an excess of the goods being sold, as you order only the necessary quantity to satisfy the demand of customers. This is how the Shopify platform differs from traditional e-commerce, when either the production of goods or the wholesale purchase of goods is required. With Shopify, you can control the stock of your product with just a couple of clicks.

Shopify Promo Codes & Coupons

From time to time, the Shopify developer holds promotions in which you can take advantage of personal offers on promotional Shopify discount codes that are aimed at:
  • importing cost data from various ad services into Google Analytics and Google BigQuery, assess the effectiveness of ad campaigns and quickly get the right reports;
  • search site promotion, crowd marketing and usability site audit. As part of the services you can improve the visibility of the site in search engines, form a positive image of the company and find out errors on the site that repel potential customers.


Currently, any of the existing Shopify examples allows you to create a website, create a gallery of products, add a “Buy” button, and start selling products online. However, creating a full-featured online store can be more difficult than you think. Initially, you can be completely satisfied with a simple Shopify site, but as your business grows, you will need an easy way to add, remove, and hide products. In the future, you will want to customize the appearance of the product gallery, and have a reliable tracking tool to find out what site visitors are doing in your online store. In such situations, the role of specialized designers of e-commerce sites. So, is a full-featured e-commerce platform that offers many amazing e-commerce opportunities (mCommerce), allowing you to create great online stores. If you need an all-in-one solution for an online store, you expect to grow and add products, then Shopify is great for you. However, Shopify prices can scare away many potential customers.

Shopify Example Sites

Shopify User Reviews

  1. “I’ve made a shop by means of Shopify platform exactly 2 months ago. Yes, indeed, everything is very convenient there, a lot of settings, statistics, applications, etc. But today I have only 2 sales, for a total of 67 euros .. The site costs $ 79 per month, so I have - $ 158 (for 2 months) and + $ 15 income.”;
  2. “As a business owner, I believe Shopify is one of the most valuable resources I have. This has helped to triple our e-commerce business and expand our online presence, while at the same time very convenient and intuitive. Internal reporting helps provide valuable information in the decision-making process, and their reliable App Store has a solution for everything that we would like to add to our user experience on the site. I would highly recommend Shopify for any business that wants to expand its presence in e-commerce without paying for the firm to design and store it for you.”;
  3. “Platform Shopify provides huge value at a reasonable price. We chose this platform over others because it offers great functionality out of the box. In addition, Shopify has an excellent network of developers who are constantly adding applications and features that users require from their eCommerce. This allows companies to improve their site without resorting to additional costs for developers and designers to keep up with the latest features and trends in e-commerce.”;
  4. “I started using Square when it first appeared. But I wanted something more reliable that would help me with e-commerce and POS when I grew up on an e-commerce platform. Shopify does everything without problems and has a number of apps that help me do other things, such as marketing. It's not as expensive as Square for POS, but it is also more powerful. Customer service was also great. I don’t like to call support, so I use their chat function and always get the answer to my questions or concerns.”;
  5. “We use Shopify Plus for almost 2 years. We moved from NetSuite at the end of 2015 and were very pleased with the product. Although the cost of Shopify Plus is increasing dramatically, we need the versatility of a secure, specialized shopping cart, customer support, customization and API connections for our Cloud Cloud inventory platform. I would recommend Shopify to anyone who has opened an e-commerce business.”

FAQ Section

  1. How to remove powered by shopify? - If you own an account, you can temporarily suspend (pause) your shop on Shopify or close it at any time. You can contact the support service, or follow the instructions below. Stopping the store disables checkout, but keeps the store running, that is, customers can see your products, but cannot buy them. You will also have the opportunity to edit your products when you need it. Note! If you have any outstanding payments in your account, when you pause or close the store, you will receive a final invoice from Shopify, including these fees. Do not forget to disable all third-party Shopify plugins for which a monthly fee is charged! To pause a Shopify store: Log in as account owner. In the Shopify administrator, go to Settings> Account (“Settings”> “Account”). Scroll to the Store status section, click Pause Store, press the pause button. A dialog box appears explaining what happens when you suspend your store. If you accept the terms and conditions, click Pause store. If you change your mind press Kantsel. Click the Pause store button in the dialog box. Your store will be suspended and will operate at a reduced price. When you are ready to start selling products again, you can turn on your store again. After you stop your store, customers will still be able to see your products, but they will not be able to buy them. You can customize your theme to hide the prices of goods and hide the "Add to Cart" buttons, so that customers do not have the opportunity to buy something while your store is frozen;
  2. How to set up shopify store? - You need to understand the delivery settings Shopify. Urgh or you can apply for help using Shopify chat;
  3. How to make money on shopify? - The platform automatically generates standard terms for privacy policy, refund policy, etc., but you must make sure that all these rules are in line with yours. To do this, click the "Checkout" button and scroll down the page. Next, click the "Generate" button;
  4. How to add facebook pixel to shopify? - Connect your Shopify account to Facebook to measure site visits and other conversion events on your site in Shopify. This will help you to better understand how people interact with your company and what events happened due to your advertising. You can also use this information to create user audiences and optimize ads on Facebook to increase sales. To get started, open the Shopify page in the Events Manager and follow the step-by-step instructions to help you select the right pixel and enter the pixel ID in your account;
  5. How to change shopify store name? - We are talking about the name that is displayed in your browser tab while using Shopify. This is the same name that your browser uses when creating a bookmark. This is also the text that is displayed on the search engine search results page when your page is displayed as a search result. To change the page names in the browser, follow these instructions:
  • In your Shopify admin panel, click on the Online Store tab, then go to the Themes tab;
  • Find the topic in which you want to make changes, click on the "..." button, then click on Edit HTML / CSS;
  • On the HTML / CSS editing page, find the theme.liquid file in the “Layouts” section. Click on a file to open it in the online code editor;
  • Find the name you want to change between the <head> and </ head> tags and replace the tag with the following code: <title> {{page_title}} {% if current_tags%} - tagged "{{current_tags | join: ','}}" {% endif%} {% if current_page! = 1%} - Page {{current_page}} {% endif %} {% unless page_title contains} - {{}} {% endunless%} </ title>;
  • At the end, go to the Settings page and make changes to the Home Page Name in the Store Details section. This will be the new homepage title tag;
  • Save the changes and refresh the site page to see the changes;
  1. How to fulfill orders on shopify? - The main problem in the development of Shopify applications in a team is the inability to implement the full work of the team out of the box. Since programming occurs exclusively on the Shopify side, changes to the code are made in their personal text editor directly on the server (screenshot 1). By the specifics of the behavior, it resembles Sublime Text. In addition, Shopify does not have tools for merge changes, so when two people work together in the same file, they have to rewrite mutual changes;
  2. How to add google analytics to shopify? - In the adminities section of the Shopify Online Store - Preferences store there is a Google Analytics section. It is mainly used to enter the text of a Google script with a code for accounting statistics of visits to the store;
  3. How to add products to shopify? - Log into your Shopify admin panel and go to Online Store> Templates> Customize Template (Online Store> Themes> Customize theme): Open Layout & Content> Carousel Products Collection (name of recommended products section) may differ in different templates), select the desired collection from the list and save the changes;
  4. How to change shopify url? - The URL can be changed as well as the name in the address bar, in fact, it is the same thing;
  5. How to find out what shopify theme a website is using? - Use the navigation buttons to view current topics;
  6. How many people use shopify? - In the world of eCommerce Shopify - champions. They recently earned $ 184.1 million, increasing revenue from $ 205.2 million to $ 389.3 million in 365 days. In the category of "Business" they are the third most visited site in the world. Shopify plans to keep such statistics. Also, the service can be proud of the following achievements:
  • 377,500 customers (an increase of 55% over the previous year);
  • 100.5 million people made purchases in stores on the Shopify platform;
  • the number of sales doubled - 7.7 to 15.4 billion dollars.

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