Whether you like it or not, today’s life is impossible without online life. The digital ecosystem is gaining pace every minute. That is why everyone who wants to get there competes for his or her place. It does not matter if you are an experienced entrepreneur or novice, a website is a mandatory prerequisite for a successful and flourishing company. Small businesses emerging on a market are expected to make their presence in the Internet world through establishing a business website.
Being a powerful Internet tool, a website spreads information about your services and products in a split second. Creating a small business website gives you an opportunity to manage your company more effectively, attract new customers, and find new partners. What is also important for the business world is efficacious advertising that can be done on your webpage as the main promotion mechanism.
A great deal of business owners acknowledges that they lack qualification, time and resources to make their site.
Some businesspersons say that are fully satisfied with how their undertaking is represented on social media pages. But how can they rely only on this marketing strategy? Unlike social media page, a professionally made and good-looking website arms you with absolute control over the content and design. This creates an impression of your business as a reliable one. Moreover, the website works as a visiting card of your organization and brand.
The biggest disadvantage of media pages is that they have a similar design, so it is difficult to stand out among the rival companies. However, a website supplies you with broader prospects concerning brand image, selling goods, as well as integrating with third parties. If you keep ignoring the fact that a volume of small business websites is increasing daily, you risk being leapfrogged by the competitors.
In case the presence in the digital market is still a matter of question for you, consider specific reasons and convincing arguments in favor of setting a business website given below.
Statistics prove that about 80% of the population is using the Internet. So, potential clients will surf the Internet from their smartphones, tablets, or laptops to find information about your venture. People are not likely to trust business owners and reluctant to deal with them if they are out of the digital market.
Customers’ comments and reviews can have two side effect. Positive opinions will certainly bolster your position, while negative ones may repel both present and prospective clients. In this regard, a personal site means you depend considerably on the impressions of your visitors, but at the same time, you can affect company’s image through placing informative and catchy content on your web page.
Efficiently created websites introduce entrepreneurs to modern marketing streamline. Unless you get online, your chances to be Googled by potential customers are close to zero. Logically, an enterprise will not be shown in SEO results. Consequently, you will lag behind certain e-commerce businesses losing your rates.
Thrilling feelings about making a website independently will disappear as soon as you comprehend the immense opportunities of modern site building platforms. These tools are updated effortlessly and applicable to different mobile devices. Thus, you can outline goods and services with beautiful pictures and videos winning popularity on a market.
The first step in making a great business website is to get the right domain. The next move is to know how to generate informative content. Being reluctant to spend money on an experienced web developer, you can resort to a wide range of free business website builders and pick the solution that suits your type of business.
Now let’s get a closer look at the best free website builders for small business that can be very beneficial.
If you are still searching for an extremely intuitive website builder, Webnode is the right solution you need for designing a well-looking site, a stunning portfolio or user-friendly online shop. Compatibility with the European segment is a big plus of Webnode platform. The latest editions of the builder contain numerous fascinating templates with striking options. Webnode has a collection of photos, that can help make the gallery of products to show. Moreover, the tool is easily integrated with multiple social media by inserting their icons on Webnode websites.
Webnode potential to construct a multilingual site is another advantageous trait you can enjoy. You will be agreeably surprised with its bright and exclusive layout that is feasible due to responsive designs and changing colors. Webnode creates a sitemap automatically, which means easy navigation. As for tech support, its quality is quite satisfactory, but the options are few.
When you get across this website creator for the first time you will see that it supplies multiple tools and services that can meet various demands of small companies. Being a trustworthy and upright solution, Wix provides its users with assorted templates, payment alternatives, and SEO techniques. In case you lack experience in web design, groundbreaking Wix editor will help to develop an exclusive front and construct a functional site.
Except for traditional SEO practices, Wix also allows the smooth experience of integrating social networks feed straight into a site. Thus, it is feasible to affect customers’ decisions. Scalability of the platform ensures that you get an excellent management system to control orders, enlarge and promote sales volume, organize shipping, accept payments quickly and making transactions with no delays.
Should there arise some troubles or worries while applying this free website creator, you can join a support forum or watch some tutorials. As for security hosting, export options are unavailable with Wix, which means that your site can be reached only through their platform.
This acclaimed platform is highly recommended by developers for entrepreneurs who are eager to get free websites for small business. To launch a site with Weebly it is necessary to obtain the email address and password. As soon as a sign-up is over, you experience the whole set of outstanding feature and traditionally you will start with template selection. Weebly tools allocate different instruments enabling you to add numerous audio and video elements.
In case you are stuck at any stage of creating a workable business web page, Support Center is at your disposal. Websites built on Weebly receive powerful analytics capabilities. The results of data analysis let you know how many visitors come to the company’s web page, when is the prime visiting time, and what content is the most interesting to the customers. Weebly is compatible both with iOS and Android devices revealing expert capabilities. Other astonishing peculiarities of Weebly embrace real-time monitoring system, goods assortment management, and supervising a blog.
Ucraft is an astonishing free website maker that brings into reality all the plans and initiatives of beginners who aim to establish contacts with bigger clientele in one click. Like many other site builders, this one empowers everyone to design a website quickly, free or at an affordable price, without coding knowledge. Ucraft’s free plan gives way to the main necessary elements.
As templates are categorized, it takes no efforts to pick what you need for your venture. Some additional elements like blogs and newsletters are quite easy to put into a web page effortlessly. Nevertheless, you may not like one peculiarity. In comparison, for example with other top builders, you are not able to replace or move these sections when creating a page.
With outstanding Ucraft formers, you are certain to bring a website to the heights never seen before. There is also no need to worry about security as the platform has an SSL certificate. Ucraft SEO applications are certain to rank newly created business website high. Moreover, the builder offers a free option to design a logo of the company that enhances a brand considerably.
Small business owners characterize this website builder like the one that brands your company professionally. The platform provides users with a full package of tools required for making a site. Like the above-analyzed builders, WebStarts offers a broad array of ready-made themes divided into sections.
A WebStarts editor gives you rather a big degree of flexibility regarding positioning of the web page elements. It is also possible to change both color shades of images and size of content boxes. A big image gallery will come handy for beginners as they may search for an appropriate picture by color or topic.
One more important WebStarts feature is the capacity to amalgamate with social networks. Thus, you can place the corresponding buttons on your website redirecting the customers to social media pages. As for SEO, Wizard optimizes a site under the main principles and requirements of search engines. These technologies allow you to obtain higher rates and become more visible in the digital world. Unfortunately, SEO instruments are offered on premium plan. Regarding technical support, you can get just e-mail. Phone calls are available only on paid plans.
Of course, you can. But it will do no good to your company. If you are too busy to run your business but still want to move it to the e-commerce market, free website creators for small business will do the job for you. Scalable free website builders for small business may help you design a professionally-looking site that will certainly increase a customers’ pool.
Expert reviews prove that Wix is the best and most scalable solution to meet the needs of small businesses. It provides beginners with all necessary features, amazing templates, and unique designs. Weebly website builder will be perfect if a number of pages on your site may exceed 30. However, a choice of templates is not so rich the solution provides an excellent system for managing content on a series of pages.
Among numerous building platforms present now on the market Wix and Weebly are believed to be the easiest for entrepreneurs who have no experience in this field but have a desire to launch a site. Both platforms offer appropriate support service you can reach for if needed.
As you could see from analyzed material, the most popular builders for small business are Webnode, Wix, and Weebly. These solutions have already gained trust and respect in the digital sector. On considering the advantages and disadvantages of numerous building tools, you can understand which option goes in line with your company’s strategy. However, you should remember that most free platforms and plans enable you only with a subdomain.